Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is making waves in the Southeast Asian market. The company delivers a broad selection of home services, from domestic chores to nanny services, and has established a customer base exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across several territories in Southeast Asia.
The Southeast Asian babysitter Jakarta home services market is valued at approximately 15 billion dollars, with the housekeeping industry growing at an annual rate of 15%, and the nanny sector growing to a $3 billion market. In this dynamic market, Ayasan capitalizes on Japanese expertise and a specialized training framework to steadily increase its market share.
“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over fifty thousand specialized staff members.
Ayasan’s impressive expansion is supported by an ambitious growth plan. Beyond its base in Jakarta and upcoming projects to Bali, the company is also providing services in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to residential services, Ayasan has established itself in cleaning service Jakarta business support, with over a thousand customers including notable companies. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been on the rise.
“I am certain that even in the age of AI, the importance of human-centered services will continue to thrive,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is targeting global outreach, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for next-level success, Ayasan is currently exploring collaborations with investors for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.
Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en